March 11th, 2024

Sportswear Giant Xtep Recognizes Outstanding Partnership with Centric Software

Chinese company awards Centric Software for crucial role in digital transformation

CAMPBELL, Calif., March 12, 2024 – Xtep Group, the Chinese sportswear company, has awarded Centric Software the 2023 Outstanding Service Provider of the Year Award. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Xtep International Holdings Limited (Xtep Group) is a leading multi-brand sportswear company involved in the design, development, manufacturing, sales, marketing and brand management of sports footwear, apparel and accessories. With a diverse brand portfolio encompassing the core Xtep brand, K-Swiss, Palladium, Saucony and Merrell, the Group has an extensive global distribution network of more than 8,200 stores in Asia-Pacific, North America and EMEA.

Xtep Group selected Centric Software in 2018 and successively implemented Centric PLM™ projects at the Xtep brand, followed by a project at Saucony brand in 2024. The Xtep PLM project established a collaborative platform integrating enterprise planning, design, materials, development, cost and quality management to enhance core competitiveness.

The Xtep Group award recognizes Centric’s outstanding contributions to Xtep’s digital transformation, and also reflects a high commendation for Centric’s professional expertise, innovative technology and excellent service.

Xtep Group and Centric partnered to put into place a “platform unification, data standardization and business standardization.” The project has established a core business platform that spans the entire product lifecycle, supporting product research and development for multiple brands, product lines and ways of working. Simultaneously, the Centric PLM project strengthens collaboration and data integration with external suppliers, forming an information loop by integrating ERP systems and other components.

“Centric sincerely appreciates the long-term trust and support we have received from Xtep Group,” says Fabrice Canonge, President of Centric Software. “We design our solutions based on customer feedback and market demands, creating innovative tools and assembling outstanding industry experts into project teams to empower the success of our customers. We look forward to continuing to collaborate closely with Xtep Group to address current and future growth, facilitating the flourishing development of their business.”

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Xtep Group (www.xtep.com)

Xtep International Holdings Limited (SEHK stock code: 1368) is a leading multi-brand sportswear company listed on the Main Board of the Hong Kong Stock Exchange in 2008. The Group principally engages in the design, development, manufacturing, sales, marketing and brand management of sports products covering footwear, apparel and accessories for adults and children. With a diverse brand portfolio encompassing the core Xtep brand, K-Swiss, Palladium, Saucony and Merrell to strategically target the mass market, athleisure and professional sports segments, the Group has an extensive global distribution network with more than 8,200 stores in Asia-Pacific, North America and EMEA.

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.